I am a fashion business consultant rooted in luxury with a background at Proenza Schouler, Ulla Johnson, and Marc Jacobs Runway. Since relocating to Austin, I have partnered with brands like Miron Crosby, Texas Standard, and Stella & Dot, fusing elevated sensibility with operational strategy to guide growth.

My consulting expertise spans the full fashion business cycle: design & development, sourcing, production, merchandising, and brand evolution. I guide clients through product development, supply chain solutions, and retail strategy, ensuring that each collection balances creativity with commercial success.Whether you are an emerging designer or an established lifestyle brand seeking growth, I provide tailored consulting to turn your vision into a sustainable, profitable reality.

My approach is thoughtful and elevated, yet grounded, guiding everything from sourcing and production to merchandising and brand evolution. I find successful fashion consulting marries beautiful design with the structure of business, and that fusion is where I live and work.

hello.alexandrarocci@gmail.com

NYC | Austin TX